The rapid rise of Uber and Airbnb, which have threatened the survival of traditional businesses, have attracted regulatory scrutiny everywhere in the world where their businesses are flourishing. Uber and Airbnb have disrupted the traditional taxi and hotel industries. And their potential for greater growth is still high. Microsoft SA enterprise & partners group lead Angela Gahagan says Uber exploits the prevalent technology of the day — smartphones and apps — to deliver a seamless experience for people who need transport.